A2 ADVANCED PORTFOLIO: REFLECTIVE EVALUATION (Sophie Avci)

QUESTION TWO

Above are our completed Webpage and Digipak.

One thing we made sure we did when creating our project was keeping a continuous theme throughout. The choice of colours (beiges and sepia tones) has stayed the same throughout each section, for example:

-CD COVER: Brown wood on acoustic guitar. The beige colour on the doodled background. Natural colours in the photograph.

-WEBSITE: Natural colours in photograph (plants, Rosa's hair). Beige doodled background. Brown coloured font.
-VIDEO: Sepia on the narration parts. Countryside looking locations.

There are a lot of things that are present in more than one of our three products, some of these being:
-Rosa - as she is the artist we wanted to have her in all three products so the audience recognises the artist straight away.

SAME LOCATION AS CD COVER

-Costume - we decided in every photograph to have Rosa in the same costume to show continuity, however we did have a different costume for part of the video to show another day in Kimya Dawson's life.

-The location - same location on the CD Cover, the website and the ending of the music video. We decided to repeat the location to show that its a personal place of Kimya Dawson's where she likes to hang out.

DOODLE

- The doodle - which Jacques and I drew ourselves, has appeared on both the CD Cover and the Website. By doing this it looks more professional and shows that Kimya Dawson has a specific look that makes her unique. When looking at Kimya Dawsons website, there is also animated images so we have kept Kimya Dawson's personality in our products.

 

 

 When creating each product, we wanted to make sure they interrelated so on the Webpage we had a section that mentioned the CD album and also 'The Competition'. By using synergy, it helps promote the music video through other media but is seen by the same target audience which is even better. All three products which we have created have the same purpose in the sense that they're all wanting the target audience to listen to the music video. We have done this by telling the audience to watch the music video (WEBPAGE), having the track on the album (CD COVER) and when the audience see our music video hopefully they'll become interested in the artist therefore frequently revisit the Webpage

and listen to all the tracks on the CD. As well as in our own products, we have also used synergy in our music video when the youtube section comes up with all the comments. Although we didn't intentionally have this section to help promote youtube, it shows that some of Kimya Dawson's videos are on youtube for people to see.



Handwritten Font



I think overall, our Webpage, CD Cover and Music Video will definitely be liked by our target audience of teenage females. We have done various thing to aim our products to this audience such as keeping the theme quite feminine with the doodled background and having the main character as a girl so its easy to relate to. More technical aspects such as the main font (Beautiful Every Time) and our handwritten font on the Webpage are very curly and girly, and slightly animated like the font seen on Kimya Dawson's albums. Although the costume is pretty much the same throughout the video (it's the same on Webpage and CD Cover) there are a few different costumes such as the princess outfit. This costume was used, along with fitting to the lyrics, to suit our target audience of females. By having these sort of costumes, it expresses Kimya Dawson as quirky and girly which is what her music is usually described as.

Princess Outift

 

 



We had the same location in the CD Cover, Webpage and Music Video - shows Kimya's personal favourite space



This is Regina Spektor's webpage. In similarity to ours, its simple and unique. Although anti-folk artists are not all similar and infact dwell on the fact that they are individual, they all share one thing which is: they express their uniqueness through their image. From looking at Regina Spektor's webpage we can see how although she has displayed her individuality differently to Kimya Dawson, there are still some similarities. There is a picture of Regina on the homepage which shows the audience who's fanpage it is and makes it more personal. Also, similar to our music video, Regina Spektor's website promotes her album at the top of the page to catch the audience's attention first.



This is Regina Spektor's album. Like our album, it is continuous with colours as it has stayed with the blue and grey colour scheme on both Regina Spektor's Webpage and CD. Like ours, it has the artist and their instrument, however Regina's is in animation whereas ours wasn't because we wanted the audience to recognise the artist at first glance.



This is Kate Nash's CD and I think it's very much similar to ours. It has a countryside looking location, like ours and also has the artist on the front cover. To keep with quirky theme, the font used is very child like which also suits the target audience of female teenagers. The image is the main foreground which makes it more interesting to look at, however I think that the artists name should have been slightly bigger like ours to show the audience who the artist is straight away.



Unlike our webpage and CD Cover, there seems to be no continuity in the theme apart from the font used on the artists name. I don't like this idea, as when I first clicked on the website I wasn't sure whether I was on the official page or not. I think by having a continuous theme, whether its the same background or the same colour scheme like Regina Spektor's, it makes the artist more recognisable to the audience.



This is Kimya Dawson's album 'Alphabutt'. Compared to our Kimya Dawson CD, this is very dissimilar as our CD cover was a photograph rather than a drawing. The 'cute' handwritten effect on the font is very much like ours as it adds a feminine personal effect to the CD cover. When we originally looked at this album in the beginning, we liked how the title was written in the sky,  so when we created our own CD cover, we did the same.  It prevents an overcrowded look that can be too busy to look at.

 



After Kimya Dawson's original website got hacked, a new one was created. Although this means we cant compare our webpage to the original one we were using for inspiration, we can compare it with the updated version. Similar to ours, it has an animated background which represents Kimya as a fun and carefree artist which is what we were going for. Although this webpage is much brighter than ours, it's simple and easy to navigate round like ours with the links at the top of the page. We also had the name of the artist at the top of the webpage so the audience knew immediately who's wepbage we were on.



The internet has been a big input in our project and we have used it mainly for promoting our products, such as using youtube to display the video and obviously a webpage would be shown on the internet. Without the internet, it would be difficult to get people tosee our music video as we have used youtube as well as social networking sites to pass on the URL. In addition to this, we have used Blogger to keep all our thoughts and ideas in the process in an organised way.

THERE IS FURTHER ANALYSIS INTO CD COVER ANALYSIS EARLIER ON IN MY BLOG POSTS. - http://a2blockbbecysophiejacques.blogspot.com/2011/12/a2-advanced-portfolio-reflective.html