Music Video Evaluation Question 3

For feedback we asked everyone in the class to fill out an audience feedback sheet so we could review the strengths and weaknesses of our production, we then put the comments into a wordle page.
A couple of examples of the feedback and the wordle...

Reading through these sheets and looking at the wordle we were able to see that most people enjoyed the video, only few issues were raised but we believe them to be minor. Getting positive feedback from both males and females in the room filled us with confidence too as we are aware it is a very female orientated video. The males gave just as good feedback as the girls, despite the song not being their cup of tea, they said it was appropriate.

The only real issue raised in the feedback was that the shots were pehaps too long which we probably could have worked on however the nature of the song doesnt demand the normal quick shots of a music video so we thought it alright, we see what they mean as in this shot...

theres a 9 second clip which is very long even for our genre and is possibly a weakness to our video.

The latter example of the feedback sheet we recieved stated it wasn't attention grabbing and that it was over the top but in our opinion, though we take on board the comments, that it was just a matter of opinion in song choice and as it was the only bad feedback in six, we chose to dismiss it, it did never the less say it fit with the song and it had no syncing mistakes which was nice. To target a wider audience we could of maybe used more shot variety, maybe a more accessable narrative but to be honest if the audience dont like the song theres not a lot that can be done 

During the filming stages we made several decisions based on audience feedback also for instance in the clip where she hits one of the girls in the face with a paper we asked a variety of passing spectators whether we should keep the sound on the clip or not and with a landslide vote saying we should - we did.

We did the same sort of voting technique when creating the website and CD cover too. For the website we asked numerous individuals whether a particular font worked well with our theme or not, on this occasion it didnt work so well and we scrapped it for another more popular font. For the CD cover we asked where we should put the track listings, again we went with our findings and it turned out to be better.

In many ways audience feedback was used right back in the planning stages of our production too as when we pitched our idea to the class we found out that they liked the idea of the main character riding a bike and singing like in our clip of Corinne Bailey Rae's Put Your Records On but they also like stop motion in Us by Regina Specktor, we incorporated both into our final video as these just boosted our already set minds.