When we started planning both the inside and outside of the CD cover and the website we knew a constent theme was important from our analysis of other artists so from doing our own textual analysis of our artist we chose a set of colours which represented her best - creams and brows and colours of the natural spectrum. Initially when we knew what we were doing but hadnt yet done anything we started with just a blank canvas, straight away with the creamy colour we liked - The colour of the wallpaper on the website and inside Cd cover.
Despite having problems with just about every stage of the Digi Design process we still kept the synergy between the products.
When we looked at the original artists style, the way her Cd cover and website was laid out there was a consistent theme of doodles. Even though the recent change in style to the artists website meant the doodles were more coloured and 3-d, we wanted to keep to the old style, the scribbled doodles like on the album cover so we doodled our own images and scanned them on...changing the colour to our palet. Like the artist had used the images on both CD and website we also thought it would be a nice sort of synergy to include the doodles in both also. For the font of the artist we thought a hand written style was most appropriate and chose the font for the CD cover. Because this font didnt exist on the software for the website and because we didnt want to change it we hand made the text of the artist name for the website to our style and scanned them in. Thinking it would be too time consuming and hard to read we did have to change the font for the rest of the site.
Another way we maintained a clear theme and interraleted the website and Cd cover was by using the same location for all our designs. Being as our whole idea revolves around natural images and colours we found this field which was just the right colour so we used it for every stage in our prduction - Inside CD, Outside CD, website and music video. I think we particularly liked this idea of the artist playing in a field or having fun in a field as the message the songs and the message the original artist gives across in her music is that you shouldnt be materielistic and dont need to be to have fun - which i think we illustrate well in our synergy.
As the target audience for our video in young teenage girls we think that by having a running theme of girly type doodles and nacy writing that probably wouldnt appeal to the male audience we have acheived our goal in targeting our right audience category.
As you can see in our video we have continued keeping to the colour palet we chose for the artist, adding a sepia effect to alot of the clips gave us the effect we needed.
Other existing artists of the genre suchas Corinne Bailey Rae have similar styled Cd Covers and videos to the one we have created, using synergy like us in the two maybe relating in location or activity however similarly to our original artist Kimya Dawson, Corinne Bailey Rae has since changed her website to choreograph her next album release. Her album Called Corinne Bailey Rae (2006) has a colour link and style link to that of her single video 'Put Your Records On'. This is like what we have done which shows we have shown proffessional initiative. By using this synergy helps sell the artist because if a passer by were to stumble across one of the three aspects they would know what style the artist was and decide their opinion on them.
Similar to our own video the consistent colours to hers are natural creams and yellows, unlike ours though the sun is a key part in this the idea of sunset being the starring role.
No comments:
Post a Comment