Wednesday, 8 February 2012

A2 Advanced Portfolio: Reflective Evaluation - Question One


Our finished video; Kimya Dawson - The Competition


Regina Spektor - Us
As Kimya Dawson doesn't have any official music videos, I have chosen an artist who is the most similar to her to compare against another artist from the same genre.



Kate Nash - Foundations





Although within the genre of anti-folk in which our chosen artist falls amongst the aim of each artist is to stand out from others, not comforming to peoples expectations; this makes it difficult to identify anti-folk artists. However they each have one thing in common, they each like to be experimental and tend to mock seriousness from time to time. I personally feel that our music video does this perfectly. With anti-folk music videos aiming to be different from others we had to think about what elements of the genres conventions we would use for our own video.

From watching Regina Spektor's video of 'Us' and Kate Nash's 'Foundations' amongst others, we noticed that anti-folk music videos tend to have very strong narratives running throughout the video, with the lead singer as the main character for the narrative (which is highly evident in 'Foundations'); this was something which we really liked the idea of and wanted to do for our own video. We incorporated this for most of our video, such as when she was sat on her bed playing the guitar. But also when she's both cycling and walking down the road.











When looking at the different shot types within the videos we noticed that there was always a lot of variation, so as to keep the audience interested and watching, sometimes when watching videos they can get boring having repetitive shots and not being very inventive. In 'Us' we see interesting high angles of Regina playing the piano and looking up to the camera singing. We tried to do unusual shots like this while she was in bed playing the guitar and on the fence at the very end, swapping angles each line/when appropriate.
From also watching Kate Nash's video for 'Foundations' there were several extreme close ups of their hands doing different things (playing cards, putting the cards down etc) which we felt was a great idea for part of our introduction when Rosa was leaving the house. At the beggining of Kate Nash's video for 'Foundations' there are several different shots such as the toothbrushes, bedside table and a row of shoes, as each beat comes the shots change. This links the action in the video to the song and makes it easier and more interesting to watch and keep focus on. We had a similar idea from seeing this for the introduction to our music video where we started the first beat of the song when he foot pushed off on the pedal.


A big part of Regina Spektor's video for 'Us' is the use of stop motion, this gives the video a very unique and quirky look to it making it something you remember from the video which is obviously something you would aim for. We thought that it would be really interesting to try out doing some stop motion ourselves. We decided to do use it at two different times, the first being when she gets out of bed and looks into the mirror to see 'fat', 'ugly' and 'stupid' each appearing one after the other and the second being straight after this when the tears appear down her face. As i went to film at Rosas on my own i was quite nervous about filming these however looking back i think that they turned out quite well and really work and fit in with the rest of our video.










Looking back at our video and thinking about the conventions of an anti-folk music video i don't believe that we've challenged them at all. One of the main conventions of the anti-folk genre is that they tend to mock seriousness; although part of our video can be percieved as being quite serious as the lyrics are about problems Kimya has faced in her life, we tried to lighten it up a bit with the newspapers being thrown and  hitting the people in the faces. At first i was worried that this wouldn't work and might look out of place, however when watching our video now it's complete i feel that they fit perfectly and do make the whole video a lot funnier and less serious.

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