New Shooting Dates

As our previous actress is now unable to film on the previous dates we have now had to rearrange our shooting dates. We're planning on filming the office and classroom scenes during Fridays lesson, as well as hopefully being able to go out and take the photos for the CD cover; we're also hoping to film the main cycling scene either Monday or Wednesday.

Weather Report

As we have to redo the photos for the CD cover we decided to check upon the weather before going out to shoot them. As you can see from the report above, the next day suitable for taking our photos will be Friday, which is ideal as we have a lesson then and our new actress is also free.

CD Cover Update

Even though the cover we designed looked really good (as shown as an uncompleted version below) and we were happy with it we ran into a few a problems last night. We had originally planned to film during todays lesson, and tomorrow afternoon/evening however the actress featured told us that she cannot film the music video as she is too busy with her own college work and University plans meaning that the CD cover photos we took are now invalid and so we will have to start again, finding a new actress and taking the photos again.

Photographs for CD Cover

Today we walked up to a field in Bilborough to shoot some images for the CD cover. We felt this location would be more appropriate than Wollaton Park as there would not be people in the background. We tried many different angles, experimenting with the girl sitting down on a log in some bushes then having her sitting on a fence. Although both worked, we prefer the girl sitting on the fence as the image is less cluttered and adds more naturalistic beauty to the image.

 On Photoshop, we then decreased the opacity to 78% as it added a slight sepia tone to the image which we liked as it worked with our consistent theme of autumn. Another idea was to change the idea of the inside CD cover and instead of having the close up of the newspaper, we will have a collage of different images of the girl, her guitar and the bicycle. We feel this is more suited to Kimya Dawson and her style and adds quirkiness to the CD design.

Shooting Dates

After planning everything as much as we can the only thing left to do now is to go out and shoot the music video, as some of us work weekends we have had to choose to film during the week when we're all free. We plan to film the classroom scene during this Friday (25th October)'s lesson as we are using a room at college. We're also hoping to film the scene in the office on Tuesday 29th October and as the cycling scene needs to be done during the day due to lighting we all plan to meet and film this section on Wednesday 30th October; given that we film all of this on time, we should be in good time to edit and reshoot again if needs be.

Our chosen actor

When we first began thinking about what kind of girl we wanted to use for our music video we all instantly agreed upon the same two girls to ask (we asked both in case one of them dropped out), at first they were both really up for doing it but in the end both let us down, being too busy with their own college work/not feeling confident enough.

So after thinking through everybody we knew I thought about asking my friend, Beth Hill; she has experience doing a variety of modelling and fits the ideal look perfectly - having long, dark wavy hair, petite and naturally pretty.

 

These are two of her modelling images that she has sent me, however she now has shorter hair, with it being just below her shoulders; this doesn't effect us too much as she still fits with the look we are hoping at attain.

Photos that have inspired us for our CD cover.





We like the location of the image and the naturalistic sepia tint on the image. We also intend to use the same composition that this image uses with the girl on the rule of thirds playing an acoustic guitar.

We are hoping to use an old vintage bicycle with a basket on the front like this one for our video, with the idea of on the front of the CD cover having it leant against the wall as she sits and plays. There were no ideal images that i could find with both the girl and bike against the wall.

Photographs for Inside CD cover

After taking the images on a better camera to see if the focus is any better, we can see that the quality of the image is much higher when taken on a different camera. The images above are the best ones for the inside cover, however we will have to crop one to fit it into the space provided on the template. My favourites are the top and bottom ones as you can see the inside of the guitar and the lighting is good.

Inside Disk CD Design Progress

The idea for the disk cover is to have the image of an acoustic guitar sound hole. Our findings with these images are that they are out of focus and unusable. Over the next couple of days we will use a better camera and a more traditional guitar to give the right image we wanted.

Photoshop tutorials: How to Crop a Photo and Layering

Because we will be using photo's as the main design for our Cover when we scan it in it may not be the right size to fit the CD template, in order to fit these onto it we needed to learn how and so we searched Youtube and found a tutorial to do so.
To put the title and other such things onto after the photo we needed to find out how to layer items so we found another Youtube video and learnt.

CD Cover - So far...

These are the designs we have come up with at the moment. Although incomplete we have the font for the spine and maybe a colour scheme for it, the end result wont have the colour anywhere but the spine but because we don't have the photo yet so...

CD covers that have inspired us.

We like this CD cover because it's similar to Kimya Dawson's
other album 'Remember That I Love You' in the fact that it has
animation and animals with a speech bubble on the front cover.
We do prefer this one, however, because it has colour on it
and it makes more visually appealing.

We like the simplicity of this CD cover, and the quirky font
used on 'Kate Nash'. Although we want to use more colour than this,
it is the font which we are considering to use.

We decided to look at a CD cover in the same genre as Kimya Dawson
to see how they compared and contrasted. Similar to 'Remember That I Love You'
there is limited colour except one object on the cover (the piano) which is highlighted
as its a brighter colour. 

We liked this CD cover because of the collage looking like a journal extract (like the websites) and the use of the girl as well as drawn image

The colours on this CD cover are very similar to the ones which we are planning to use (warm, autumn colours)

The mixture of drawn images, photo of the girl and warm colours are all things 

we are contemplating using for our own CD cover.

Fonts

Going through fonts on DaFont.com we came to the decision that this was the most appropriate for the artist and genre, we like it the best for the spine of the album as its clear to read and curly so fits with everything else.

These are others that we may consider for other parts of the album such as the Front  e.g title, artist name etc; the Back e.g track listings, copyright, bar code etc and the inside although this should have a newspaper font as it is a newspaper article.

Kimya Dawson; The competition

This is the song that we have chosen to use for our music video, however we will be using a better quality version from her official album as this Youtube video, like all Youtube videos has lost its audio quality..

Continued: Shot lists

As our original shot list had shots of around 18 seconds in, I have redone these to make them shorter shots which gives more of a variety and prevents the audience from becoming bored. Here are the continued shot lists.

Website Analysis; Kate Nash

Images and Logos

How is your band/artist represented?

The background for Kate Nash's website is all hand drawn images of birds, leaves, stars etc. which instantly reminds us of Kimya Dawson's website and relates to the genre of anti-folk with the childlike and laidback reppresentation. The random images to the left of the site remind us of her creativity.

Genre

How are generic conventions of the music used?

Just like Kimya and Regina's website, Kate Nash's is very simple and basic, with not much writing on each page which reminds us of the generic conventions instantly. As do the hand drawn images which are a running theme throughout the site.

New Technology and Links

How does your artist use media technology for promotion?

Kate has a very new and fresh feeling to her site with links to her Facebook, Twitter and blogs. There is a page entitled 'friends' on which there are links to the official websites of artists she is a fan of. She seems to be very in touch with the new technology without over using it, keeping her fans up to date with what she's currently doing.

Colour and Style

What does the overall colour and style say about your artist?

There is a very feminine feel to the colours used on the website, with earthy greens, pinks, blues and browns throughout. The earthy colours are exactly what we'd expect to see on Kate Nash's website and relate fully to the anti-folk genre.

Written Content

How does the written style reinforce the artist's image/genre?

The written content on Kate's website is very informal which i feel puts across her image very well. From watching interviews with Kate it is easy for anybody to see that she is a very chatty, friendly person. The blogs and information on the website shows this profusely.

Font and Layout

How do they construct the artist's image?

On the top of every page is the hand written title 'kate nash' , with very basic and simple font elsewhere, the font reminded me of that in which you'd find on a type writer. Keeping things simple and easy to read remind us that Kate, like the others isn't about any fancy titles.

Target Audience

What techniques are used to target the audience?

The quirky hand drawn background on each page suitably represents the target audience. Along with the chatty wording and links to Facebook, Twitter etc - all appealing to her young audience. The informal, chatty language reveals Kate's personality, which we'd expect her fans to enjoy and relate to.


Advertisements
Are advertisements suitable for the target audience?


Advertisements of her latest albums, downloads and blogs are all suitable for her audience. It's obvious she is aware that her fans are from 13-16 years old and the social networking sites that they use frequently. 

Cd Cover design

This is the rough idea that we have thought of to do for our CD Cover, the front is a picture of her sitting on a wall, performing. On the back we thought it would be quite effective to have the same shot from behind, although not complex it is quite a nice idea.

For the CD base we thought something round would look more appropriate so we thought of something round and relevant so it is the sound whole of the acoustic guitar she performs with.

Being as the main theme of the video is based around a paper round we thought it would be a good idea to get the actual newspapers involved with the cover and so we had the layout of the inside a replication of a typical newspaper article.

Contacting Kimya Dawson

Before we go out and begin to shoot the music video, we first had to ask for permission off Kimya Dawson, our chosen artist to use her song. I found her official twitter page and e-mail off her official website and decided to both tweet and e-mail her in hope of a response.

Unfortunately we are still yet to hear back from her. But untill then we will continue to develop our ideas.

Website Analysis; Imogen Heap

Images and Logo

How is your band/artist represented?

The opening page of Imogen Heap's website has only four images, each of which are the covers of her four latest albums. With a simple, plain grey background. This gives us the knowledge instantly that Imogen wants people to buy and download her music (they are there as download links). However once clicking the 'Enter the site' link the website becomes a little more imnteresting with waterwashed images of her both performing and with various people (perhaps friends?); these images show us that Imogen likes to have a good relationship with people, and keeps things close to her heart. When looking through the other pages (tour dates, downloads, a survey etc) there seems to be a running theme of greenery, things such as leaves and grass appear behind the text on pages and earthy colours throughout, all of this reminds us how natural and down to earth Imogen is.

Genre

How are the generic conventions of the music used?

The use of earthy colours, images of friends and links to her blogs all fit in with the generic conventions of the anti-folk genre. It's set out a bit more formally, and more like a proper website than Kimya Dawson and Regina Spektors websites (which were more like journals) but still kept simple and basic, with not much on each page to crowd the main focus.

New Technology and Links

How does your artist use media technology for promotion?

Running along the bottom of every page are links to Imogen's official Twitter, Facebook, MySpace, YouTube, Flickr and iTunes pages which allows us to see how in touch with her fans Imogen is; there are certain pages in particular which are instant links to download her albums. There is one page entitled 'Survey' which Imogen has produced a survey for her fans to fill out, on the survey she asks you which your favourite songs of hers are and how you heard about her music - this shows us how important feedback is for her as she likes to keep up to date with what her fans like.

Colour and Style

What does the overall colour and style say about the artist?

Imogen has chosen to use earthy colours such as greena and browns throughout the website, linking perfectly with the genre and reminding us how down to earth Imogen is. The basic use of these colours are what we expect to see with little going on amongst each page.

Written Content

How does the written style reinforce the artist's image/genre?

At first, Imogens website appears to be fairly formal, with not so chatty information, yet when we read properly we can see that our first impressions couldn't be more wrong. The informal chatty survey and blog posts remind us again for important the fans are for Imogen, keeping them happy is what she aims for and even takes requests for her live performances! At the end of the survey the last question is 'Did you mind filling this out for me?' - Imogen is obviously very conscicous of pleasing people and this comes across in all aspects of the site.

Font and Layout

How do they construct the artist's image?

The straight up, simple font shows us that with Imogen, there are no frills attached. What you see is what you get. We can easily see that Imogen doesn't want to take the attention away from the music, but have enough written content on the website to keep people happy. The font is easy to read but at the same time looks fairly formal - again, to please everybody.

Target Audience

What techniques are used to target the audience?

The informal language and links to twitter, facebook, myspace and her blogs is great for her target audience. Imogen likes to keep in touch with her fans and hear from them and what their thoughts are on her latest ideas and albums. she is obviously aware that the majority of people now download music rather than go out and buy CD's with the pages and links to iTunes etc to download her tracks.

Advertisements

Are the advertisements suitable for the target audience?

The suitable advertisements for Imogen's music appear all over the website. Links to iTunes, Flickr and other blogs and forums allow us to see that she is aware of the times and how things have changed drastically. The specific link and reference to YouTube reinforces the wide range of interest she recieves (in terms of age of her fans) with links still to her MySpace which seems to be slowly dying out (due to the increase in popularity of Facebook).

Website Analysis; Emmy the Great

Images and Logo

How is your band/artist represented?

On the opening page of Emmy the Great's website there are a lot of images, such as the dinosaur at the top of the page next to her name - instantly relating to Kimya Dawson's use of animals.This also links to the genre of anti-folk with the care-free, childlike representation. There are also several images with links to seperate pages which Emmy had blogged about of all sorts of things. The photo of the album cover is also on the opening page, which instantly allows us to see her latest work.

Genre

How are generic convetions of the music used?

Unlike Regina and Kimya's websites, Emmy the Great's is quite busy, with links running across the top, down both sides and at the bottom of the page; this slightly goes against what we would expect from this genre. However the colours used are very simple browns, beiges and blacks which we would expect to see.

New Technology and Links

How does your artist use media technology for promotion?

Emmy's website is very aware of how times have changed, with links to her Facebook, Twitte and MySpace on the bottom of every page.There is also an entire page with links to amazon and iTunes to download her albums and singles. And a page for videos of songs/artists she is a fan of herself.

Colour and Style

What does the overall colour and style say about the artist?

The simple use of browns, beiges and black borders allows us to relate the artist to the anti-folk genre, the 'earthy' colours tell us how down to earth Emmy is. Although this website contrasts to the simple, basic sites we'd expect to see from the genre with it being busy, the simple font and text brings us straight back to our expectations.


Written Content
How does the written style reinforce the artist's image/genre?


On first looking at Emmy the Great's website and looking into the written content, it appears to be fairly formal. However when looking deeper into some of the blogs she has posted we see that actually, she's very informal. With a blog entitled 'How to pretend you're having a good time' and several different ways, written in a very laid back and chatty way.

Font and Layout
How do they construct the artist's image?

The simple and plain font used throughout the website shows us how again, Emmy isn't too bothered about having outrageous and fancy fonts - just like Kimya and Regina - however the amount of text contrasts majorly to the other two previously analysed. The hand written and animal images as titles is also a generic convention to the genre and something we would expect to see.

Target Audience

What techniques are used to target the audience?

The informal use of language and constant reference to blogs, twitter, facebook and myspace amongst every page is perfectly suited for the target audience. The small chat forum at the side of the screen saying 'join the conversation' is also ideal for the target audience. Emmy is obviously in touch with her fans and likes to hear from them. The page given to downloading her albums, EP's and singles rather than buying a hard copy of her albums also show's that she is aware that her fans are mroe likely to download her music rather than buy the hard copies.

Advertisements

Are the advertisements suitable for the target audience?

Advertisements are all over Emmy the Great's website and are all suitable for the target audience things such as facebook, twitter, blogs pages, chat forums etc and advertisements for her live performances - which obviously her fans will go to - are easily accessible and simply worded for everyone to take note of and use.  

Website Analysis; Regina Spektor

Images and Logo
How is your band/artist represented?

On the opening page for Regina Spektors official website, there are no images or logos. There are, however, simplistic 'swirls' around certain things; such as 'Enter site' and a live video footage in the centre of the page. This instantly shows us how Regina likes to keep things simple, and isn't about the fancy artwork.

Genre

How are generic conventions of the music used?

The simple theme, colours and layout of Reginas site link to the genre of 'anti-folk' exceptionally. Within this genre we expect to see plain, simple colours, with simple and clear text with easy to use links. Throughout the website there is the running theme of the plain colours with the main page (after clicking 'Enter Site') having torn, scrappy looking notebook paper (just like we saw throughout Kimya Dawsons), videos and pictures (some of Regina herself) creating a very artistic collage, using stickytape to seal the image to the page. The collage effect doesn't fill the entire screen, only the centre; again giving us the simple and laid back approach.


New Technology
How does your artist use media technology for promotion?


Unlike Kimya Dawsons website, on Regina Spektors we have links to her official Facebook and MySpace pages; there are also many embeded YouTube videos amongst each page - both her live and official videos - there is also the chance to sign up to recieve email updates from her, about upcoming tours and albums. This shows us that she is aware of the change in time, and likes to have close contact to her fans. Within the centre collage image, we see the cover of her latest album, obviously advertising her work amongst the other images.

Colour and Style

What does the overall colour and style say about your artist?

The basic use of colour, simple texts/links and use of notebook paper throughout the website allows us to see how down to earth and connected with the real world Regina is; the music videos and advertisements for her albums on each page also show us how important the music is to her, she isn't bothered about having special effects/fonts/colours, as long as the music is being appreciated properly.

Written Content
How does the written style reinforce the artist's image/genre?

Words such as 'adventures' reinforce the creative streak in which Regina often shows us in her videos; we also see the word 'exclusive' repeated a lot throughout the website, which indicates to us that she likes to treat her devoted fans to some unseen footage, unpublicised (else where than the website) events and album release dates. All of which tell us how much her fans mean to her and how important their love is.

Font and Layout
How do they construct the artist's image?

On the opening page of Regina Spektor's website the font is quite long and thin, with a more formal appearance (completely contrasting to the hand written titles we saw on Kimya Dawson's page) this indicates to us that although Regina is down to earth and thinks of her fans first, she also likes to have a bit of class (we can also see this slightly in the dresses she performes in). However, when delving deeper into the site, we do see one or two hand written titles, and an almost 'type-writter' sort of font; being easy to read and nothing too strenuous.

Target Audience
What techniques are used to target the audience?

Regina likes to have close contact with her fans, we see this easily from her website from the amount of advertising f her music, 'exclusive' events/releases and 'every-day' notesheet fonts/paper. The fact that she also has links straight to her official Facebook and MySpace pages also shows us that she is aware that her target audience (older teenagers to late twenties; 18-26) use social networking sites often and so is a good way to promote her music.

Advertisements
Are the advertisements suitable for the target audience?
As said previously, there are many advertisements amongst Regina's website, from pictures of the latest album cover, album downloads to live performance dates. The advertisements suit the target audience very well as she is obviously aware that nowadays the majority of 18-26 year olds download albums now rather than buying hard copies (compact discs).



Website Design

 As we are hoping to achieve the highest marks we possibly can, I am going to compare our website idea with the Level Four band on the marking scheme:

• Awareness of conventions of layout and page design - When designing the website, we wanted it to look creative yet not too confusing to use so we had to consider this whilst sorting the layout. We've kept it organised by having links at the top of the page (Home, Biography, Gallery and Contact) and then other links underneath (Latest news, Upcoming performances) and images and other small creative things such as a small section promoting Kimya Dawson's album. We wanted the page design to be simple, similar to Kimya Dawson's official website, however we did want a disinctive theme that was consistent throughout the site. To do this, we will be having only around 3 different fonts throughout but vary the font sizes.
• Awareness of the need for variety in fonts and text size - As I said above, we did not want to vary the font too much to keep it neat and simple like Kimya Dawson's official website. We wanted to have a single font for the 'Kimya Dawson' at the top of the page, and then a different one for the subheadings, and links. Then another font for the text under the subheadings and for the captions. We wanted the fonts to be quite quirky and handwriting like, yet not too extravagant as this is unlike Kimya Dawson. Some ideas for fonts were: Kristen ITC and Script Mt Bold, however we have not chosen any specifically yet. We obviously want the more important text in a bigger font size to capture the audiences attention.
• Accurate use of language and register - To suit the genre which is a relaxed sort of style the language will be informal. Being as the target audience is mostly the young/teens a formal approach wouldn't be appropriate as most songs try to relate and talking in a formal manor wouldn't be relatable.
• The appropriate use of ICT for the task set - The appropriate use of IT we will use is the software for iWeb and photoshop.
• Appropriate integration of illustration and text - There's always the website that has too much writing or too many pictures. Going for a minimalist type website we definitely wont cater for the too much writing side but too stop it being too busy with images we will only have few of the album and a pic of her and such and then have a balanced amount of writing to make it in between.
• Framing a shot, using a variety of shot distances as appropriate -  Right at the top of our website page is the image on the CD cover (girl on the wall with her guitar). We have used the rule of thirds by having the girl on the right side of the image, on the golden mean. This leaves space for the title which will be on the left and in the sky space. 
• Shooting material appropriate to the task set; selecting mise-en-scene including colour, figure, lighting, objects and setting - To suit the genre we thought we'd use quite autumn colours such as browns and creams and all neutrals colours, similar to the wordle example.
• Manipulating photographs as appropriate, including cropping and resizing - For cropping and resizing and such, some images we use for example the artist picture or album cover, they may be too wide or long or the amount of room we want to give and in order to get it right we would crop down the picture, or if it were just too large then we will just re - size it.

Test Shot

Reccee - The Street

Equipment Hire List

Website Analysis; Kimya Dawson

Image Concepts and Marketing

Past A2evaluation

Textual Analysis

Reccee - The Office

Current Progress

At this stage we have almost completed the planning folder - minor tweaks to finish it suchas perfecting the written storyboard and finalising CD cover designs.
All aspects of the video are planned and ready to set in motion, next lesson we begin on the CD covers and website designs.
At the moment we only have one query and that is the actress situation, we keep having potential people but they let us down... we're still looking and will hopefully find someone soon to start filming.

Artist Research Question 1

Being such an unknown act Kimya Dawson doesnt have any videos to discuss however her genre is probably classed as somewhere between anti folk and indie. Compared to other acts in the genre such as Regina Spektor or Corinne Bailey Rae ( more soul than indie) i think she fits in pretty well for example her lyrics, similarly to the other artists are about everyday happenings or lovey type topics. Another relateable element is like Regina Spektor she usually only records and is seen with one instrument, Regina using a piano and Kimya using a guitar. All these acts have a similar look of casual clothing and natural colours. Kimya does slightly contrtast in that she has a more distinct look with tattoos and piercings but the points are still there.
Its hard to explain how she has changed over time as she only has one album, no videos and minimal live footage but im guessing like all artists she has grown in song writing and matured as a performer. Some generic conventions of her live stuff on Youtube is always a solo stage, just a chair and a guitar to accompany her.

Artist Research Question 2

The look Kimya Dawson typically goes for is the look of no effort. Not known because she doesnt have any music videos but in live performances and other things on Youtube she rarely dresses up for shows, the clothes she wears very casual and very boring natural colours. Even though its not much to see on stage it boosts the fact that (typical to the genre) its more about the music than anything else, the music is the common dinominator. The fact she has unkempt hair, tattoos and piercings makes her relateable to people and in that sense makes her unique to other artists who try to be different and stick out; Kimyas whole purpose is to be on the same level...but not quite.



When performing the only instrument on stage is usually an acoustic guitar, which she plays herself. The guitar is always edited to suit her quirky personality and adds to the image that is Kimya Dawson

Artist Research Question 3

Being a relatively small artist with probably only a little budget, Kimya Dawson doesnt really self promote. She has a limited range of merch which is difficult to find and has only basic designs such as doodles or a simple cartoon or a picture of her. The best promotioal advertising she has at the moment is being featured on the sountrack for Juno. Although the film wasnt massive in the box office it did do well and the target audience for that film reflects the target audience for Kimya Dawson so it was a good selling point. By looking at the minimalism of this promo range it does gives us a idea about the character she is; like shes not interested in being the big performers if she has to sell out to the industry.

Looking at her album cover 'Remember That I Love You' is a really basic cover. The type of doodles it features suggests a young fan base, dinosaurs, elephants, invented creatures etc. The fact she herself is a doodle may suggest she is relating to the target audience or  she doesnt take herself seriously, either way it shows her personality.

Pitch

We first presented our pitch infront of the class, however unfortunately amongst transferring it from the tape to the mac, ours seemed to have been deleted. Therefore we had to rearrange and redo it at a lunchtime.

Digipak CD cover

For our CD cover idea, it is not anything like the album Kimya Dawson released.

As you can see this kind of doodle design, only black white and red is completely different to the idea we have created.

Our idea is the main character sitting on a wall in natural lighting with a guitar in her hand and the bike she rides in the video propped up against a wall, the back is the same shot reversed.

For images we will need for it its only really one picture, except editing tools will be needed for the text such as the artist name, title and song names.

The props we will use are costume for the character, a guitar and a bike with a basket on the front.

Make up/Costume idea/Set Design

Make Up:

• Foundation - creates a flawless, natural beauty.
• Bronzer - rather than blusher as it creates a more natural tan rather than rosy cheeks.
• Brown eyeliner - this outlines the eyes but its more soft than black eyeliner
• Brown mascara - softer than black mascara, creates a feminine look with long eyelashes.
• Peach lipstick - natural look, autumn colour.

Hair:

• Beach waves, soft loose curls. 
• Possibly two low hair bunches, might look too childish.
• Not too fussy on colour, however a more natural blonde or auburn would be better.

Costume:

• Long flowing skirt, pale auburn colours such as beige or brown.
• Brogues
• Ankle socks
• Thin scarf
• Slimfit vest with a baggier vest over the top
• Shrug

Set Design:

• Our main location is torvill/lambourne drive. This location is a natural design rather than one we need to set up ourselves - its a countryside location with biggish houses. 

By having the natural autumn look, we portray Kimya Dawson as quite a gentle nature-friendly character. We wanted to keep it quite simple because we looked at her in live performances, and noticed that she is not one for the extravagant performances and likes to focus on her music more rather than a huge performance.



Throughout the music video, we will be having quite a few costume changes, however she will be in the flowing long skirt and vest tops for the majority of it, especially when she is on her bicycle. The times when she will change costume are:

• when she works in ASDA - the uniform
• when she works in an office - blouse and pencil skirt
• when she's at school - blouse and tie
• when she dresses up as a princess - princess outfit and fairy wings

The good thing about having natural hair and make up is that it goes with everything. The costume however, we will vary within the video to prevent it from becoming boring and repetitive.