Images and Logo
How is your band/artist represented?
The opening page of Imogen Heap's website has only four images, each of which are the covers of her four latest albums. With a simple, plain grey background. This gives us the knowledge instantly that Imogen wants people to buy and download her music (they are there as download links). However once clicking the 'Enter the site' link the website becomes a little more imnteresting with waterwashed images of her both performing and with various people (perhaps friends?); these images show us that Imogen likes to have a good relationship with people, and keeps things close to her heart. When looking through the other pages (tour dates, downloads, a survey etc) there seems to be a running theme of greenery, things such as leaves and grass appear behind the text on pages and earthy colours throughout, all of this reminds us how natural and down to earth Imogen is.
Genre
How are the generic conventions of the music used?
The use of earthy colours, images of friends and links to her blogs all fit in with the generic conventions of the anti-folk genre. It's set out a bit more formally, and more like a proper website than Kimya Dawson and Regina Spektors websites (which were more like journals) but still kept simple and basic, with not much on each page to crowd the main focus.
New Technology and Links
How does your artist use media technology for promotion?
Running along the bottom of every page are links to Imogen's official Twitter, Facebook, MySpace, YouTube, Flickr and iTunes pages which allows us to see how in touch with her fans Imogen is; there are certain pages in particular which are instant links to download her albums. There is one page entitled 'Survey' which Imogen has produced a survey for her fans to fill out, on the survey she asks you which your favourite songs of hers are and how you heard about her music - this shows us how important feedback is for her as she likes to keep up to date with what her fans like.
Colour and Style
What does the overall colour and style say about the artist?
Imogen has chosen to use earthy colours such as greena and browns throughout the website, linking perfectly with the genre and reminding us how down to earth Imogen is. The basic use of these colours are what we expect to see with little going on amongst each page.
Written Content
How does the written style reinforce the artist's image/genre?
At first, Imogens website appears to be fairly formal, with not so chatty information, yet when we read properly we can see that our first impressions couldn't be more wrong. The informal chatty survey and blog posts remind us again for important the fans are for Imogen, keeping them happy is what she aims for and even takes requests for her live performances! At the end of the survey the last question is 'Did you mind filling this out for me?' - Imogen is obviously very conscicous of pleasing people and this comes across in all aspects of the site.
Font and Layout
How do they construct the artist's image?
The straight up, simple font shows us that with Imogen, there are no frills attached. What you see is what you get. We can easily see that Imogen doesn't want to take the attention away from the music, but have enough written content on the website to keep people happy. The font is easy to read but at the same time looks fairly formal - again, to please everybody.
Target Audience
What techniques are used to target the audience?
The informal language and links to twitter, facebook, myspace and her blogs is great for her target audience. Imogen likes to keep in touch with her fans and hear from them and what their thoughts are on her latest ideas and albums. she is obviously aware that the majority of people now download music rather than go out and buy CD's with the pages and links to iTunes etc to download her tracks.
Advertisements
Are the advertisements suitable for the target audience?
The suitable advertisements for Imogen's music appear all over the website. Links to iTunes, Flickr and other blogs and forums allow us to see that she is aware of the times and how things have changed drastically. The specific link and reference to YouTube reinforces the wide range of interest she recieves (in terms of age of her fans) with links still to her MySpace which seems to be slowly dying out (due to the increase in popularity of Facebook).
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